Services
Let’s Find the Right Next Step for Your Business
WORKING TOGETHER
Getting found is only part of the job.
SEO + AI SEARCH
Get found wherever your customers are searching.
Search isn't limited to a list of Google results anymore. Your customers are still using Google, but they're also getting answers and recommendations from AI-powered search experiences and tools like ChatGPT.
We build your search presence around both.
That starts with the searches people make when they're ready to act. Then we strengthen the content, technical structure, local signals, and authority behind your business so search engines and AI systems can better understand who you are, what you do, and when you're relevant.
What's included:
- Local and organic keyword strategy based on buyer intent
- AI SEO and optimization for AI-driven search and answer engines
- On-page optimization, including site structure, content, internal linking, and technical fixes
- Content built around the questions and searches your customers actually use
- Local relevance and authority signals
- Technical improvements that help search engines crawl and understand your site
- Ongoing tracking across traditional search visibility, leads, and conversions
The outcome: More opportunities to be discovered when potential customers are actively researching, comparing, and deciding who to contact.
GOOGLE BUSINESS PROFILE
Show up where local customers are already looking.
For many local businesses, the Google map pack is one of the shortest paths between a search and a phone call.
But your profile has to give Google and potential customers enough reason to choose you. Accurate information, the right categories, current photos, regular activity, strong reviews, and consistent local signals all matter. We manage those pieces month after month.
What's included:
- Full profile optimization across categories, services, business information, photos, and posts
- Review generation strategy
- Review monitoring and response guidance
- Ongoing management of local ranking signals
- Profile updates and optimization as your business changes
- Map pack visibility tracking
- Ongoing tracking across traditional search visibility, leads, and conversions
The outcome: Stronger visibility when nearby customers search for the services you provide.
GOOGLE ADS
Build paid search around booked customers, not clicks.
Clicks are easy to count. They don't tell you whether your advertising is working.
We build Google Ads campaigns around the actions that matter to your business: phone calls, qualified inquiries, appointments, and booked customers.
That means the ad, keyword, landing page, tracking, and budget all have to work together.
What's included:
- Campaign strategy based on your services, locations, and customer value
- Service-specific campaigns and landing pages
- Search-term and negative-keyword management
- Ongoing bid and budget optimization
- Call and form tracking
- Conversion tracking tied as closely as possible to real bookings
- Monthly review of spend, leads, conversion rates, and acquisition costs
The outcome: A clearer picture of what you're spending to acquire business, with campaigns continually adjusted around the services and searches producing results.
META ADS
Stay in front of the people most likely to become customers.
Facebook and Instagram can put your business in front of thousands of people. The number that matters is how many of those people could realistically become customers.
We focus campaigns on your service area, customer profile, offer, and stage of the buying process. We also retarget people who have already visited your site or interacted with your business.
What's included:
- Geographic targeting based on your actual service area
- Audience strategy based on your customer profile
- Campaign creative and messaging
- Lead-generation and conversion campaigns
- Retargeting for previous website visitors and engaged audiences
- Ongoing creative, audience, and budget testing
- Monthly performance reviews and adjustments
The outcome: More consistent exposure to the people you want to reach, with campaigns designed to turn that attention into inquiries.
WEBSITE DESIGN & DEVELOPMENT
Turn more of your traffic into customers.
SEO can get you found. Ads can earn the click. Your Google profile can get someone interested. Then your website has to finish the job.
We build websites around the questions potential customers need answered before they're comfortable calling, submitting a form, or booking.
That means clear messaging, intuitive navigation, fast pages, strong service content, and an obvious next step.
What's included:
- Custom website design based on your business and customers
- Mobile-first development
- Fast page-load performance
- SEO-friendly site structure
- Conversion-focused service and location pages
- Clear calls, forms, and booking paths
- Analytics and conversion tracking setup
- Hosting, security, updates, and ongoing maintenance available
The outcome: A website that supports every other marketing channel and turns more of the traffic you're already paying for into business.
WEBSITE DESIGN & DEVELOPMENT
The channels shouldn't compete with each other. They should work together.
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ONE TEAM
One team. One plan.
One set of numbers.
Freebird Solutions
Typical Multi-Vendor Setup
WHAT WE ACTUALLY MEASURE
Rankings matter. Traffic matters. Clicks matter.
further down the funnel:
and which channels are producing meaningful business.